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Winsomeness, Evangelism, and Pastoral Theology

June 3rd, 2022 | 7 min read

By Jake Meador

It is an odd thing to see a pastor from New York City presented as the spokesman for a movement supposedly defined by its concern with “winsomeness.” Though I do not know the city that well, my few trips to it have never given me the impression that being “winsome” would be a winning evangelistic strategy in Manhattan.

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Jake Meador

Jake Meador is the editor-in-chief of Mere Orthodoxy. His writing has appeared in The Atlantic, Commonweal, First Things, Books & Culture, The Dispatch, National Review, Comment, Christianity Today, and Plough. He lives in his hometown of Lincoln, NE with his wife and four children.