In his recent book, Superbloom, Nicholas Carr surveys the history, development, and use of various media technologies. He laments that these tools touted as connective mediums actually do more to fragment than bring us together. One of the unintended effects of such advancements Carr describes is the concept of content collapse. As the regulations for online media became increasingly lax and the power to broadcast messages was democratized, distinctions between form, register, sense, and importance became blurred. Text, image, and even sound became flattened into one undifferentiated feed––severed from their histories, forms, and purposes so they could be consumed efficiently.
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