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In 1984 Apple ran a Super Bowl ad ushering in a new era. The commercial featured a dystopian panopticon (a central observation tower occupied by the ever-watchful “Big Brother”) enforcing discipline and conformity to prisoners under its gaze. This surveillance screen was shattered by a rebel woman in a red tracksuit, hurling a hammer into the giant face projected on the screen. “1984 won’t be like 1984” was the closing line––a nod to Orwell’s famous dystopian novel 1984. Apple was unveiling their first personal computer and the message was simple: now we are truly free.
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