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The Barnacle Problem

October 20th, 2022 | 3 min read

By Jake Meador

Back in my marketing agency days, we’d sometimes talk about the concept of “barnacle SEO.” What that meant is that you basically had to find ways to attach your client or brand to some larger entity and profit off of their platform. You can get a fuller picture of the idea from SEMRush if that’s of interest to you.

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Jake Meador

Jake Meador is the editor-in-chief of Mere Orthodoxy. He is a 2010 graduate of the University of Nebraska-Lincoln where he studied English and History. He lives in Lincoln, NE with his wife Joie, their daughter Davy Joy, and sons Wendell, Austin, and Ambrose. Jake's writing has appeared in The Atlantic, Commonweal, Christianity Today, Fare Forward, the University Bookman, Books & Culture, First Things, National Review, Front Porch Republic, and The Run of Play and he has written or contributed to several books, including "In Search of the Common Good," "What Are Christians For?" (both with InterVarsity Press), "A Protestant Christendom?" (with Davenant Press), and "Telling the Stories Right" (with the Front Porch Republic Press).