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The Barnacle Problem

October 20th, 2022 | 2 min read

By Jake Meador

Back in my marketing agency days, we’d sometimes talk about the concept of “barnacle SEO.” What that meant is that you basically had to find ways to attach your client or brand to some larger entity and profit off of their platform. You can get a fuller picture of the idea from SEMRush if that’s of interest to you.

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Jake Meador

Jake Meador is the editor-in-chief of Mere Orthodoxy. His writing has appeared in The Atlantic, Commonweal, First Things, Books & Culture, The Dispatch, National Review, Comment, Christianity Today, and Plough. He lives in his hometown of Lincoln, NE with his wife and four children.