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Corporations Can’t Love You

September 16th, 2022 | 8 min read

By Myles Werntz

In a recent guest column at Anne Helen Peterson’s Culture Study, Wendy Robinson wrote about her forays into the world of Peloton, on a growing phenomenon: the lack of community which people find within the ecosystems created by consumer products.[1] She writes movingly about her struggles with finding an exercise community, having gone from the YMCA to a local studio to the digital community of Peloton riders. Her search is, truly, a search for not just health, but for a community to belong to, for a space in which she does feels both at ease in her own body and joined to a community of fellow seekers and searchers. “I’m not overstating it to say that I love Peloton”, Robinson writes. “However, as a fat rider, I’m never fully sure if they really love me back.”

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