Over the last couple of years, one of the most fun, or infuriating, Instagram accounts to follow has been @PreachersNSneakers. For the uninitiated or the slightly less active on Instagram, PreachersNSneakers is an account that mainly posts pictures of preachers in their expensive sneakers alongside information about the market value of those shoes. These photos are usually taken from the preachers’ own social media accounts, but they “hit different” when you realize that it might take over $900 to get kicks as fly as Steven Furtick. PreachersNSneakers started posting in 2019 and became something of an overnight hit, both in evangelical and sneaker circles. Immediately attention-grabbing, the account was also immediately controversial. Some people were excited to see what they perceived as takedowns of famous preachers and about half of Hillsong. Other people were distressed by what they perceived as encouraging division in the church. The account hit 100,000 followers very quickly and became a phenomenon (with merch) before the public even knew the person behind it.
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