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How Commercial Incentives Break Christian Social Media

February 1st, 2024 | 7 min read

By Blake Callens

Christian Twitter is one of the primary digital marketplaces of ideas for the conservative evangelical church in America. Most nationally known pastors and theologians have a presence, as do most Christian authors, musicians, podcasters, YouTubers, bloggers and, yes, even Christian “influencers.” The evangelical zeitgeist is shaped and molded on Twitter, where seemingly every week brings a new controversy to debate and a new person to denounce. In this way it does not function much differently than the secular subcultures of Twitter, and therein lies the problem: Christian social media is both in the world and of it (John 15:19).

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Blake Callens

Blake Callens is a software engineer and author. He writes from South Carolina. He is the author of "The Case Against Christian Nationalism."