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The Insufficiency of Reenchantment

April 17th, 2026 | 12 min read

By Eddie LaRow

What do you think of when you hear the word “enchantment?” Perhaps magic, or a mystic gloss that covers reality with a transient veneer of the divine. Whatever that means. According to Max Weber, disenchantment (Entzauberung) means the “rationalization and intellectualization” of the world. So we could say the opposite is to enchant — to be non-rational, and not purely intellectual.

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Eddie LaRow

Eddie LaRow is an acquisitions editor with Baker Books.