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Purity as Branding in the Evangelical Sub-Culture

September 2nd, 2016 | 7 min read

By Jake Meador

After Ruth Graham’s interview with Joshua Harris last week in Slate there was, once again, the predictable round of discussion on social media and in the blogosphere about evangelical “purity culture,” as it existed in youth ministries during the late 80s through the early 2000s. The term purity culture is probably part of the problem here, as there isn’t just one “purity culture” in evangelicalism.

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Jake Meador

Jake Meador is the editor-in-chief of Mere Orthodoxy. His writing has appeared in The Atlantic, Commonweal, First Things, Books & Culture, The Dispatch, National Review, Comment, Christianity Today, and Plough. He lives in his hometown of Lincoln, NE with his wife and four children.