How to Infuriate a Customer in Three Easy Steps

February 26th, 2007 | 1 min read

1. Make a product that breaks four months later.

2. Send them a refurbished replacement, despite their pleas to have a brand new model.

3. Make sure that refurbished replacement doesn't work.

Bonus: For extra added fun, make sure it has the same problem that their old one had. Then they'll really love you.
At least if they had sent me a new one, I would have had four months worth of printed pages, rather than.....oh wait, I can't print at all. I'll be updating my open letter for sure.

Matthew Lee Anderson

Matthew Lee Anderson is an Associate Professor of Ethics and Theology in Baylor University's Honors College. He has a D.Phil. in Christian Ethics from Oxford University, and is a Perpetual Member of Biola University's Torrey Honors College. In 2005, he founded Mere Orthodoxy.

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How to Infuriate a Customer in Three Easy Steps

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