Happiness is big business today. Governments don’t just measure GDP; they measure GNH—Gross National Happiness. Businesses don’t just need a CEO; they need a CHO—a Chief Happiness Officer. Neuroscientists can strap tubes on your head to measure neurons in your brain that say where you fall on a scale between “miserable” and “ecstatic.” Matthieu Ricard, biologist-turned-Buddhist-monk, measured off the charts in one such study and has enjoyed the title “happiest man in the world” ever since.
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