Jessica Hatchigan’s How to Be your Own Publicist is an invaluable resource for anyone who owns a business or wants to promote themselves in some capacity. Written for the novice, Hatchigan’s work is intelligent without being technical or obscure. Her prose is extremely readable (it took me barely any time to read her work, which is a good sign), and her content is filled with practical examples and additional resources for managing news and generating publicity around your venture.
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