What Social Networks Do–And Don’t Do–for Churches

Back in December, I had the opportunity to participate in a roundtable for Christianity Today about the prospects and limits of social networking for churches.   Here’s my opening:

The benefits of social networking are many but require judicious and responsible use to be enjoyed. When done well, social networking can enhance the fellowship of the church by providing congregants a window into each other’s lives. It can mobilize congregants to serve their neighbors and enhance the church’s mission by embedding the community of church relationships in the broader community.

But social media can merely offer a short-term, technological solution to deeper, more fundamental problems. Social networking can give the appearance of intimacy and community without enabling the substance of embodied friendship.

The more we wed ourselves to social networking as a strategy for building community, the more we risk forgetting that the problems in our communities do not hinge upon lack of access to shared information about each other’s lives. They result from our own reluctance to share space and meals together, and to enter into environments and social situations that require our embodied presence. The comforting arm around a shoulder that comes when we “weep with those who weep” will never have an equal virtual substitute.

It only gets better, as they say, from there.
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  • http://dbartosik.com David Bartosik

    good words matt. Feels like we are becoming the product rather than the consumer with major social media outlets and cane very dangerous when it becomes the substitute for true community that must occur in the real world.

    • http://www.mereorthodoxy.com Matthew Anderson

      Thanks, David. And I think your point about the “product rather than the consumer” is very well put.