Today we live in a world where pastors of churches large and small post their sermons online almost immediately. Many live-stream and some churches even offer sophisticated viewing experiences allowing viewers to provide feedback. What’s more, the advent of smart phones and social media has made Sunday sermons an interactive experience. Social media on Sunday is filled with comments and quotes drawn from the church service. Christian conferences are chronicled live on Twitter with special hash tags, Instagram pictures, and commentary.
Some lament (link mine) this new reality. They say we are eroding the value of the incarnational experience of hearing a message. This is a valid concern, but pastors and church leaders must deal with the world that is: a digital conversation that is here to stay. So preachers must reckon with reality: when you walk up to the pulpit or lectern, you are not merely speaking to the room. You are speaking the outside world as well.
This reality shouldn’t change the substance of the old-time gospel story. But it should cause us to think through the content we deliver, knowing we are often speaking simultaneously to both the choir and to outsiders, some of whom are ready to pounce on every stray word.
So far as it goes, this communications advice Dan Darling offered to pastors on preaching in the age of podcasting is sound. If you’re a public figure who makes a living communicating, you should follow his advice unless you want to end up with a massive PR nightmare on your hands. Yet what’s troubling about the piece is perhaps precisely that point: I could give the exact same advice to any other communications professional without really changing any of it. Note how effortlessly Darling assumes that pastors do record their sermons and make them available as podcasts. The unjustified assumption behind this piece–left unjustified, one assumes, because no one bothers to argue against it these days–is that pastors should make their sermons available as podcasts. But why do we make that assumption so effortlessly? Why should we record and podcast sermons? There are, after all, very good reasons not to record them–we just have forgotten them.